The new lifeboat station incorporates a purpose-built visitor experience centre which is a retail souvenir shop downstairs and an upstairs viewing gallery, accessible by lift, offering views out over the beach and inside to the lifeboat hall. This area is currently being upgraded to provide more electronic information points about saving lives at sea.
The Lifeboat Shop is an important fundraiser. Manned by a team of around 40 dedicated volunteer staff, it had an annual turnover of over £86,000 in 2014, with the highest retail figures in Devon, the third in the South West (after Lyme Regis & St Ives) and thirteenth in the whole of the UK & Ireland.
The RNLI also has on online shop, which you will find here.
The souvenir shop can be contacted on 01395 274890.